Masters in Humanities
Course Description
- This course prepares international professionals and experts to plan, manage, and improve modern tourism strategies.
- It responds to growing demand for qualified tourism professionals from Italy and abroad, including students with backgrounds in tourism and related disciplines.
- The programme offers two study tracks:
- E-Tourism, Heritage and Made in Italy, taught in English.
- Tourism Planning and Management, taught in Italian.
- Both tracks share core subjects while allowing students to follow a flexible path suited to their interests and language preference.
- The course uses an interdisciplinary approach, combining humanities, economics, law, and management.
- Students learn to design, manage, and assess sustainable tourism strategies that are connected to culture, heritage, and local development.
- A major focus is placed on cultural heritage enhancement, Made in Italy industries, innovation, sustainability, and international tourism markets.
- Graduates gain advanced knowledge of tourism and cultural systems, along with practical skills in tourism policy, strategic planning, territorial marketing, and cultural-enterprise management.
- Possible professional roles include:
- Tourism planning and management expert.
- Cultural tourism manager.
- Heritage enhancement and territorial-marketing specialist.
- Consultant for Made in Italy businesses and public institutions.
- Career opportunities are available in public administration, tourism businesses, cultural enterprises, museums, foundations, consulting firms, and national or international organisations.
Eligibility
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You must hold a three-year bachelor’s degree, a three-year university diploma, or a foreign qualification recognised as suitable for admission to an Italian two-year Master’s degree.
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The admission process is available to Italian students, EU citizens, and non-EU citizens legally residing in Italy. The university provides a separate pre-application process for non-EU applicants living abroad who require a visa.
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The programme has two curricula:
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E-Tourism, Heritage and Made in Italy — taught in English.
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Progettazione e Gestione del Turismo — taught in Italian.
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A candidate may still be admitted even without all the stated disciplinary credits if the selection interview and assessment of their CV/study record show suitable relevant skills or experience, provided they hold an eligible degree or diploma.
Requirements
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Submit your university-study curriculum/transcript showing the examinations you have taken.
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Have appropriate preparation in:
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Conservation and enhancement of historical, artistic, territorial, and economic-productive heritage.
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Basic computer knowledge.
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Social sciences.
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For the English-taught curriculum, demonstrate written and spoken English at CEFR B2 level. The website allows truthful B2 self-certification using its form if you do not have a formal certificate.
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For the Italian-taught curriculum, demonstrate Italian at CEFR B2 level in addition to the stated requirements.
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English B2 is automatically recognised for students from certain language- or tourism-related degree programmes, students who earned 12 CFU in English in the LM49 course, and holders of certificates from MIUR-accredited bodies such as Cambridge or Trinity.
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The department verifies both your curricular background and initial preparation through an interview conducted by a dedicated commission of relevant professors.