International marketing, management and organization
Course Description
The Master program is designed to cultivate professional profiles capable of securing intermediate to top-level roles within innovative, international, and sustainable organizations. Graduates are prepared to excel across diverse business functions, including marketing, human resource management, quality management, and sustainability development, whether working for individual firms, business groups, or international consulting agencies.
The curriculum emphasizes the following key components and objectives:
- Managerial Interpretation: Students develop the ability to interpret complex phenomena related to internationalization patterns and technological innovation through a strategic management lens.
- Heterogeneous Coursework: The program encompasses a wide array of specialized subjects, including cross-cultural business negotiation, international marketing, management, quality management, and business process reengineering.
- Advanced Strategy and Compliance: Training extends to innovation management, business strategy laboratories, political awareness in business, international legal frameworks, and advanced performance measurement techniques.
- Participatory Learning: The pedagogical approach is highly experiential, utilizing case study discussions, the creation of case histories, collaborative project works, organized company visits, dedicated learning laboratories, and professional internships.
- Competitive Skill Set: By the conclusion of the program, students acquire a robust blend of specific technical competencies and soft skills, enhanced by a curriculum delivered entirely in English that ensures linguistic proficiency and on-field readiness.
- Global Market Orientation: The program specifically targets the needs of the contemporary job market, ensuring that graduates are competitive candidates for complex, high-level roles in business networks and international business environments.
This comprehensive educational structure bridges the gap between theoretical knowledge and practical application, ensuring that students are prepared for the evolving challenges of modern international business operations.
Educational trends in 2026 highlight a significant shift toward immersive, skill-based learning environments that prioritize the development of tangible expertise over traditional classroom instruction. This evolution aligns with the global demand for authentic experiences and human connections that are vital in modern management and international business roles. Research indicates that employers are increasingly prioritizing soft skills, such as communication and collaborative problem-solving, which are often fostered through the participatory learning processes described in professional Master programs. As international companies continue to seek professionals who can navigate cross-cultural environments, the emphasis on language and practical application becomes a primary differentiator in the competitive job market. These findings reflect a broader maturation of the global education market, where students value experiential depth and direct engagement with industry challenges to secure long-term career success.
Eligibility
Students with a foreign degree must have at least a relevant bachelor's degree (i.e., a bachelor's degree with a major in economics, business, management). Students must provide proof of English proficiency - B2.
Fulfillment of the above requirements, in addition to other relevant personal experiences and competencies, as well as a demonstrated ability to use English at a level at level B2 or above, will be verified by an admission committee.
Requirements
The Master program is curated for individuals who aspire to excel in high-level management and international business environments. While specific institutional prerequisites can vary, candidates typically need a strong educational foundation and a commitment to professional growth within global business networks. Below are the key requirements and expectations for prospective applicants.
Educational and Linguistic Foundation:
- Academic Background: Prospective students should generally hold an undergraduate degree in management, economics, engineering, or related fields. A solid understanding of fundamental business principles is essential to grasp advanced concepts like business process reengineering and international legislation.
- Language Proficiency: Given that the entire curriculum is taught in English, candidates must possess a high level of linguistic proficiency. Mastery of both written and spoken English is critical for successful engagement in international negotiation and cross-cultural communication modules.
Professional and Personal Competencies:
- Analytical Capability: The program seeks individuals capable of interpreting complex phenomena through a managerial lens. Candidates should demonstrate a proactive approach to understanding internationalization patterns and technological innovation.
- Participatory Readiness: Because the program employs intensive participatory learning methods—such as case studies, project works, and company visits—applicants should be prepared for a collaborative academic environment. Active participation is not just encouraged; it is a core component of the pedagogical design.
- Career Alignment: The program targets professionals aiming for intermediate or top-level positions in diverse functions like marketing, human resource management, and sustainability. Applicants should demonstrate a clear interest in these business domains and a desire to contribute to innovative, sustainable companies.
Documents Required
To apply for the Master program, candidates must prepare a comprehensive set of documents that reflect their academic and professional qualifications. These materials allow the selection committee to assess your suitability for advanced managerial roles in international and innovative business environments.
Essential Application Materials:
- Academic Transcripts and Degree Certificate: Applicants are required to submit official transcripts showing their undergraduate performance. A degree in management, economics, engineering, or a closely related field is typically expected to ensure that you possess the foundational knowledge needed for specialized coursework in innovation management and business process reengineering.
- Curriculum Vitae (CV): A detailed resume should outline your academic history, professional experience, and any technical competencies relevant to global business operations. Emphasizing experiences that demonstrate managerial potential is highly beneficial.
- Proof of Linguistic Proficiency: Since the Master program is taught entirely in English, official certification of language skills is mandatory. Candidates must provide scores from internationally recognized assessments to verify their ability to engage in complex negotiations and academic discussion.
- Letter of Motivation or Statement of Purpose: This document should articulate your career objectives and explain how the program aligns with your professional aspirations in marketing, human resource management, or sustainability development.
- Letters of Recommendation: Applicants usually need to provide references from academic or professional supervisors who can speak to their analytical skills and readiness for an intensive, participatory learning environment.
Preparation and Verification:
Beyond the standard application documents, it is prudent for international applicants to ensure all credentials are translated if necessary and validated as per the institution's guidelines ensuring these documents are prepared well in advance of the deadline is crucial to remain competitive in the selection process. Maintaining digital copies of your identification, such as passports or national ID cards, in a secure environment is a standard best practice for any international educational application.
When managing critical documentation, it is essential to keep copies of your identity documents and academic credentials stored in a secure and accessible location. Emergency planners suggest maintaining a binder with copies of birth certificates, passports, and identification cards to ensure that you are never without your vital records during transitional periods or unforeseen circumstances. Digital backups of these essential documents should also be stored in a secure cloud account for added layers of protection, especially when applying to international programs that may require immediate document verification. Many government agencies and institutions will prioritize applicants who can demonstrate organized, verified documentation as part of their initial submission. Preparing these files early prevents delays in your application progress and ensures you are ready for any subsequent verification stages required by the Master program.