Economics and communication for management and innovation

The Economics and Communication for Management and Innovation programme is a two-year, inter-university Master’s degree (LM-77) jointly offered by the University of Tuscia (Unitus) and Sapienza University of Rome.

Taught entirely in English at Sapienza’s Rome campus, the programme blends core business economics with interdisciplinary insights from communication studies, digital technologies, and social sciences. It is designed to prepare future leaders who can navigate complex, innovative, and globally oriented business environments.

Programme Focus

The curriculum addresses the growing need for professionals who can:

• Design and implement corporate strategies aligned with dynamic competitive landscapes.

• Manage integrated communication processes—including digital, social, and stakeholder communication—as strategic assets.

• Leverage digital networks, data analytics, and emerging technologies to drive innovation in management practices.

• Operate effectively in international contexts, with sensitivity to cultural, regulatory, and market differences.

Learning Approach

The programme emphasizes an interdisciplinary and international perspective, combining traditional economic-business training with tools from communication theory, digital media, and computer studies. Students develop advanced analytical, strategic, and communicative competencies through case studies, group projects, and real-world applications.

Graduates are equipped for senior roles in corporate strategy, business development, digital transformation, marketing communication, and innovation management within multinational firms, consultancies, public institutions, and startups.

• Hold a first-cycle (Bachelor’s) degree (or equivalent) in a relevant field such as Economics, Business Administration, Management, Communication, Social Sciences, or related disciplines.

• Your degree must be recognized for access to Italian second-cycle programmes (via CIMEA/Declaration of Value or equivalent).

• English proficiency at B2 level or higher is required, as the programme is taught entirely in English. Accepted proofs include IELTS, TOEFL, Cambridge, or an official letter confirming your Bachelor’s was taught in English.

• Admission is subject to a mandatory oral interview (colloquio orale) to assess your academic background, motivation, and fit for the interdisciplinary curriculum.

• Successful admission evaluation based on your academic record and performance in the oral interview.

• Compliance with Italian immigration regulations (for non-EU students): pre-enrolment via Universitaly, Type D study visa, and proof of financial means.

• Registration and payment of the enrolment fee within the university’s deadlines.

• CV

• Motivation letter

• Passport.

• Bachelor’s degree certificate (original + certified Italian translation if not in English/French/Spanish), with Apostille or legalization.

• Transcript of Records (detailed list of courses and grades), similarly legalized/translated.

• CIMEA Statement of Comparability or Declaration of Value (DoV) issued by the Italian Embassy/Consulate.

• Proof of English proficiency:

  • B2-level certificate (e.g., IELTS ≥5.5–6.0, TOEFL ≥61–83, Cambridge, PTE) or

  • Medium-of-Instruction letter confirming your degree was taught entirely in English.

• CV (Europass format preferred) and motivation letter (required for the oral interview and competitive evaluation).

• Enrolment fee payment receipt (via PagoPA or bank transfer).